The Jolly Hog

Christmas outdoor campaign for The Jolly Hog, reflecting their cheeky brand humour and making heroes of their premium pork products. With mouth-wateringly oversized images of sausages and bacon designed to stop meat-lovers in their tracks, as they pause to wipe the drool from their chins.

Although the Christmas campaign performed well, I produced an OOH campaign for the summer BBQ season with a recommendation to strip back the number of elements for maximum impact, reducing each ad to a shorter, snappier headline, punchy food shot and a logo/pack sign off.

I was also keen to get food into the hands of our customers, having them interact with the products to add personality, a bit of life and warmth, along with a sense of urgency (they can’t wait to tuck in).

This campaign plays a bit harder into The Jolly Hog’s core creative idea: ‘FULL ON’ – big, bold, and barely containable, the brand should be as much of a feast for your eyeballs as your tastebuds.