Head lice aren’t the end of the world, and treating them with a squirty can of mousse might even be fun. After an extensive brand DNA and consumer research programme, new logo and packaging designs were created to reflect Vamousse’s new brand pillars: Humorous & Mischievous, Bold & Candid, and Approachable & Relatable.
The relaunch campaign focused on how Vamousse helps you quickly and easily deal with head lice, leaving parents (and children) free to take on the world with a clear head.
Often overlooked, a special press adaptation was created for pharmacists, making them feel valued and encouraging them to stock Vamousse.
The first project I worked on for Vamousse was this TV ad. Created for a pitch, they loved it so much they wanted it produced and on air pretty much just as it was.