Team Eleven
Team Eleven wanted to communicate their new advertising agency model to potential clients. Poking fun at the traditional ad agency model, the DM piece neatly conveys the more agile, flexible and efficient approach adopted by the founders.
Previously, I redesigned the Team Eleven logo, creating a utilitarian but friendly version to better reflect the more efficient, no-nonsense approach they wanted to convey.
This was followed by ‘The Little Yellow Book’, a pocket-sized guide laying out their five key values and behaviours to help redefine their culture to new and existing employees.
