With the obvious reference to one of the ‘large secret organisations’ of pop culture in their name, Spectre Global were also keen to reflect a touch of that in their brand – a sense of humour being key in what can be (somewhat ironically) a fairly dry industry. Even a throwaway joke about Spectre signet rings for newly appointed staff or clients was keenly seized upon.
The Spectre Global icon itself fuses together an ‘S’ with a ‘G’ and encompasses a protected globe being circumnavigated. It also gives a nod to both the arced shape of a sextant, used since the early 1700s (and still required to be carried on large ships today) to help navigate the marine environment, and the rotation of a modern ship or submarine’s propeller in moving forwards. But mostly it’s a super-cool, unique, powerful and distinctive ‘S’, you know, for ‘Spectre’.
The striking red colour reflects energy and power, and helps give Spectre Global standout in the maritime sector, a category which is overwhelmingly blue and green.
The positioning line ‘ahead of the wave’ speaks to where Spectre Global are in the maritime ICT sector and where they‘ll help keep the organisations they work with. Their vast collective experience coupled with their access to new and emerging technologies will help ensure successful outcomes in a dynamic environment that’s constantly changing and evolving – both physically and digitally.