Launching their business with an initial focus on air source heat pump systems, we worked together to establish and refine their brand DNA and purpose, creating the building blocks needed to start generating names.

Of the many options presented, Satsooma was chosen because it evokes a natural source of energy. It’s also bright, sunny, positive, friendly and happy, all essential elements of the newly established brand values and personality. And it’s fun to say, especially with the extra ‘oo’, which helps make it ownable too.

Name decided, registered, and domains purchased, we moved on to the brand identity. The logomark creates a sunrise from a cross-section of satsuma segments, alluding to a new dawn and the beginning of a new era in a brighter, more sustainable future. It also radiates heat, resembles an air pump fan and the blades of a wind turbine, and evokes the shining of daylight on a complex process.

The logotype itself is centred around simple geometric shapes, reflecting that a well-designed system is the key to energy efficiency.

Our fruity namesake provided the colour palette, predominantly utilising the vibrant orange of the peel and the warmth and softness of the pith, with the greens of the leaf and the calyx mainly used for fruit label sticker devices to contain secondary messaging.

Punchy headlines and a disruptive attitude serve as a call to arms for homeowners to join Satsooma’s mission: to help shape a sustainable future, one home at a time.