Working alongside Marks & Spencer’s in-house design department, we helped develop the packaging design for their regional and farmhouse cheeses. Provenance, traditional methods and the hand-crafted nature of the products were the key messages to be conveyed.
Name generation and packaging design for a range specially prepared for summertime grilling. Bright, summery colours differentiated protein groups and descriptive copy conveyed the fresh, delicious flavours. The designs needed to work without photography to allow for quick adaptation to supply and placement on shelf.
From 2011–2013 we helped to implement ‘Project Eagle’ – a complete redesign of Marks & Spencer’s entire range of food packaging, consisting of over 6,000 SKUs. The principle aim was to help improve customer navigation through store, and allow them to more easily differentiate between the three M&S quality levels (Good, Better, Best). At thequickbrownfox we produced designs for over 1,000 packs, and following the launch, M&S food enjoyed over five years of consecutive quarterly sales growth.