Here’s a short animation showing the original Kettlesmith logo evolving into the new version, tightening and strengthening the logotype and incorporating a bottle from the existing icon into the negative space between the two Ts. Not immediately noticeable, the extra level of craft now in the logo better reflects the craft of the beer and the journey of discovery for both the brewery and the drinker.
Kettlesmith
Rebranding and packaging design for Kettlesmith Brewing Company, to better reflect their pure, understated and unpretentious personality. While most craft beer designs scream for attention, the new, elegantly minimal, perfectly balanced design lets the beer do the talking – and makes it stand out from the noisy competition.
