• nma1
  • nma2
  • nma3
  • nma4

Neema Crafts provides training and employment opportunities for people with disabilities in Tanzania, and works to change negative attitudes towards them in local society. The products that they produce are sold mainly to tourists through shops in Iringa and Dar Es Salaam, and Neema wished to expand its business online, whilst separating the products from the charity in an effort to build a more premium and desirable brand.

The requirement was to create a new Neema brand and website, giving the new products a quality context, and to create a separate ‘sub brand’ and website for the Neema Crafts charity from which other fundraising and awareness activity could be conducted.