Merchant Square is an 11 acre, fully managed mixed use Estate in London’s West End that is currently occupied by nearly 10,000 workers and residents. The ‘Summer of Fun’ is part of the Estate’s annual entertainments programme, and overall event branding was required along with support elements for each of the 14 individual weekly events, which included F1 simulators, crazy golf, dragon boat racing, 120ft zip line, giant outdoor screenings, live music performances and more.