Brand development and strapline creation for Kiddimoto, an award-winning balance bike company based in the UK. The existing logo was cleaned and simplified, and following a workshop where the organising thought for the brand was established as ‘helping children have fun and actively discover the world around them’, the strapline ‘adventure starts here’ was created. A new look and feel for the brand was also created to show how the organising thought could be applied to the website and across product packaging, utilising tactile elements and objects that our young adventurers would soon discover while enjoying the great outdoors.