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Situated on the south bank of the River Thames, Hay’s Galleria (originally Hay’s Wharf) was the main delivery point in London for ships from all over the world during the 19th century. It is now an upmarket, Grade II listed mixed use building which includes offices, restaurants, shops and apartments. The shape for the new icon takes the silhouette of the entrance to Hay’s Galleria, the huge glass and steel barrel-vaulted roof that covers the old dock, and reflects it in the water on which it sits (also represented by the surrounding droplets). The device is also reminiscent of a seal of quality or merchant’s mark (as would have been used by the original merchants of Hay’s Wharf), and the black and gold colour palette reflects the aspirational, affluent and elegant nature of the proposition.