• carrera1
  • carrera2
  • carrera3
  • carrera4
  • carrera5
  • carrera6
  • pos1
  • pos2

Carrera is one of Halford’s own cycle brands. The brief was to redesign the graphics for the kid’s range of bikes to better support the premium and more technologically advanced nature of the products, whilst adding impact and being more relevant to the target market than previous Carrera designs. The solution resonated with the audience because it took cues from kid’s popular culture, and included the development of a technology themed sub brand – ‘c-tech’ – along with cool scientific-style icons and typestyles which visually represented the essence of the name of each bike.