The rebrand was built upon the core creative idea of ‘creating brighter futures’, which reflects Howard Yarnold’s commitment to sustainable glazing through greener technology, manufacturing and materials; their focus on the education sector and partnership programmes; their investment in staff, and of course, the light and life their glazing solutions bring to buildings.

The core creative idea was rolled out to a full manifesto, with coherent and consistent verbal and visual branding signalling Howard Yarnold’s commercial intent to the world of British glazing and beyond.

The new brand identity visually reinforces the ‘creating brighter futures’ ambition, with a dynamic ‘h’ and ‘y’ monogram, influenced by isometric drawings of windows and doors, creating a city of brighter, greener Howard Yarnold buildings when repeated for their brand pattern.