Way back at the start of the millennium, the first job I worked on for Halfords was the rebranding of their Apollo bike range, helping to bring the brand into the 21st century.
Halfords
Carrera is one of Halfords’ own cycle brands. The brief was to redesign the graphics for the kids’ range of bikes to better support the premium, more technologically advanced nature of the products, whilst adding impact, desirability and fun.
