Rebranding and positioning for CORESS, a charity set up to improve safety standards in surgery. Every year 11,000 lives are lost through avoidable adverse surgical events, in addition to £1 billion in treatment costs and over £2 billion in litigation for the NHS. CORESS aims to prevent these adverse events through a continuous cycle of reporting and educating.
Part of the rebrand included a game-changing app which makes it almost effortless for surgeons to send their reports to CORESS. Surgeons verbally record an incident, check the transcript and then upload their report, making the whole process of submitting experiences easy and efficient, facilitating use and helping to create a safer surgical future.
